Job Description
Are you an expert in quantitative and qualitative analtyics? Do you like to look between the connecting dots? Are you able to tell a story with the numbers?
The Data Whisperer (A.K.A. Director, Consumer Insights) takes full accountability for the consumer insights and consumer research function within Loblaw. Managing the research team and consumer research process. This includes planning, fact gathering, meaningful insight generation and execution of research initiatives across a broad range of data and analysis.
Designs overarching research strategy for consumer, customer, and brand research
Demand management for research and resource allocation including vendor management
High-level annual and ongoing research planning (e.g., platforms, tools, synergies)
Project-level research budgeting for research
Explores new research tools and techniques (attitudinal, behavioral, etc.) including benchmarking best practices
Desired Skills & Experience
Proven analytical skills (Data whispering)
Ability to build a plan with the research
5+ years of experience leading primary or secondary research team
Detailed knowledge of research techniques, tools and platforms
Previous experience untilizing qualitative and quantitative techniques
Previous experience facilitating focus groups
Proven ability to communicate with executive level audiences
Proven strong project management skills
Advanced Degree in Math, Business or Social Science with a quantitative function preferred
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Email: jobs@aarenconsultants.in
